INTRODUCTION
Design Thinking draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be, and to create desired outcomes that benefit the end user (the customer) A design mindset is not problem focused, it’s solution focused, and action oriented It involves both analysis and imagination In this practical workshop, you will be learning a powerful complex problem solving framework known as Design Thinking
and a new approach to Business Innovation based on insights and understanding of human needs human centered design The concept of Design Thinking has been around for decades, but in the past ten years, IDEO a design consultancy firm, has championed the process as an alternative whole brain thinking to a purely analytical approach to problem solving

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BROCHURE – 9-10.3.2020 – DESIGN THINKING AS A PROCESS TO INNOVATION